Case study: e-commerce and social
Highlander Pen
An online store for handcrafted fountain pens, plus the social media presence that keeps it selling.
The project
Handcrafted pens, sold online
Highlander Pen makes handcrafted fountain and rollerball pens in wood, resin, and acrylic. Every piece is one of a kind, so the store had to make each pen feel like the object it is rather than a row in a catalog.
We built the e-commerce site with a custom product showcase and secure checkout, then took on social media management: a steady run of product spotlights, collection features, seasonal promotions, and giveaways, all designed to match the brand.
What we built
- E-commerce website development
- Custom product showcase and collections
- Secure checkout and product photography support
- Ongoing social media management
- Graphic design for campaigns and promotions
Social media management
Content that sells the craft
Seasonal promotion: Father's Day, 40% off
Collection feature: Signature Styles
Product spotlight with price and CTA
Engagement campaign: wedding collection giveaway
Selling something worth showing off?
We build e-commerce stores and run the content that keeps them busy.
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